2012 will see the launch of a campaign initiated by Trashy Bags in close cooperation with CHF International together with the French Embassy in Accra and the Australian High Commission in Ghana. The Smart Bag Project is the first project under the umbrella of a wider campaign dubbed the Smart Ghana Initiative.
The Trashy Smart Bag is a unique bag that has been designed to replace disposable plastic bags for grocery shopping and is itself made from around 70 used plastic sachets collected from the streets of Accra or as part of a local recycling programme. The Trashy Smart Bags will replace the disposable plastic bags normally given in Ghana with each purchase.
Trashy Bags will be obtaining sponsorship from various organizations to purchase the bags from the Smart Teams and then distribute them to markets and supermarkets at zero cost. The retailers will sell the bags for a maximum of one Ghanaian cedi. Using this scheme it will be affordable for ordinary Ghanaians to purchase the bags and to use them whenever they do their grocery shopping. This will help to reduce the burden of plastic waste from thin plastic bags in the environment and help to reduce the number of plastic water sachets that are so ubiquitous on the streets of Accra; as well as creating employment for the youth.
An important part of the campaign will be to educate the general public in Ghana about the dangers of runaway plastic waste. To that end, Trashy Bags will be developing and printing an environmental magazine that will fit neatly in the bottom of each Smart Bag.
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